Home / Capabilities / Strategic Positioning
01 — The Opening
Strategic Positioning
For a skilled chess player, every move matters and is thoroughly analysed to create an advantage. We strive to be the strategic advisor of choice to entrepreneurs, leading public and private companies, and development institutions in Ethiopia.
We specialise in market evaluation, opportunity identification, resource assessment and strategic positioning — guiding our clients to make informed decisions and make the right move to progress forward.
01
Developing
Strategies
Cultivating success requires strategic foresight and adaptability.
Our Strategy Development service is tailored to your unique needs and goals. Our seasoned team of strategists collaborates closely with clients to craft bespoke strategies. With our guidance, you can navigate challenges confidently and capitalise on opportunities effectively, ensuring sustained growth and competitiveness in your industry.
- Opportunity Assessment
Leveraging our expertise and market insights, we identify emerging trends, untapped markets and growth opportunities tailored to your objectives — helping you stay ahead of the curve.
- Market Positioning Advisory
We delve deep into your industry landscape, competitive dynamics and target audience to devise strategies that strengthen your positioning and differentiate your brand effectively.
- Risk Management
Uncertainties abound. Our strategies are crafted to anticipate and navigate potential risks, ensuring resilience and adaptability in the face of changing market conditions.
- Increasing Protection
We recognise the importance of safeguarding your unique strengths and assets. Our strategies incorporate measures to protect and leverage your key competitive advantages.
02
Investment
Planning
Approach financing with the mindset of a grandmaster.
With our Investment Planning services, we serve as your strategic partner — guiding you through the complexities of financing, both debt and equity, to help you make informed decisions and achieve your objectives.
- Debt Financing Strategy
Just as a skilled player considers each move to protect their pieces, we safeguard your financial position while providing the capital you need to grow. From term loans to lines of credit, we help you navigate the financing landscape with precision.
- Equity Investment Advisory
Every piece on the board has its value. We help you strategically leverage your assets to attract investors — with expert guidance on valuation, investment proposal preparation and negotiation tactics.
- Financial Modeling & Forecasting
A great player visualises future moves. We use advanced modeling to develop detailed projections, scenario analyses and sensitivity tests, so you can assess the impact of each financing strategy on performance and valuation.
03
Due
Diligence
Before capital moves, the position must be clean.
Whether you are seeking to partner with or acquire shares of an Ethiopian company, or aiming to attract private capital to fuel your own company's growth, our services are customised to meet your specific needs.
- Sell-Side Due Diligence
Our team assists you in 'cleaning house' — meticulously assessing your readiness to attract, receive and absorb private capital. We identify areas for improvement, mitigate risks and enhance your appeal to potential investors.
- Buy-Side Due Diligence
We conduct thorough due diligence on target companies — evaluating financial health, operational efficiency, market positioning and potential risks — so you proceed with a clear understanding of the opportunities and challenges ahead.